I was on twitter earlier when I saw a post by Dr. Bill Egan, @egan_w, regarding a recent article in SJ Magazine regarding a patient poll of the “Top Docs” in the South Jersey region. Despite a wide array of listings, there were no physical therapists included in the poll.
While this is disconcerting, what is our plan in altering the public’s perception of our place and value, within a physician dominated healthcare system? Here is a 2009 article on the subject and here is an overview of the APTA’s current branding campaign.
Do you suspect the current branding campaign is working? And what are you doing in your clinic, to define your value?
What if we created a very “simple” meme, and every PT on social media shared it on their Facebook page?
(ie. Go to PT, vs. MD, first for any ache or pain)
– Joe B
Categories: Critical Thinking